Set Up a Pinterest Business Account

Pinterest is a powerful tool for businesses looking to expand their online presence and drive traffic to their website. With over 450 million active monthly users, Pinterest is not just a social media platform; its a visual search engine and a source of inspiration for millions. Setting up a Pinterest Business account is straightforward and opens up a range of tools for analytics, advertising, and more.

Elevate your brand on Pinterest; where visuals lead to business growth.

Josh at Bham Web Design & SEO Co.

Step 1: Create or Convert Your Account

Create a New Business Account:

• Go to Pinterest for Business and click Join as a business.
• Fill in your Email, Password, and Business name.
• Choose the best description for your business and add a link to your website.
• Click Create account.

Convert a Personal Account to Business:

• Log in to your personal Pinterest account.
• Click the ☰ icon and select Add a free business account.
• Follow the prompts to set up your business profile.

Step 2: Complete Your Profile

• Upload a professional profile picture — usually your company logo.
• Write a compelling bio that concisely describes what your business offers.
• Include a link to your website to drive traffic.

Step 3: Claim Your Website

Claiming your website is crucial as it adds credibility to your profile, allows you to see what people are saving from your website, and improves your rankings in search results.

• Go to Settings and select Claim.
• Enter your website URL and follow the instructions to claim your website. This typically involves adding a meta tag or uploading an HTML file to your website.

Step 4: Set Up Rich Pins

Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe, and article.

• Ensure your website is equipped to handle Rich Pins. This usually involves adding specific metadata to your site.
• Apply for Rich Pins through Pinterests Validator.

Step 5: Start Pinning

Create Boards:

• Develop boards that represent various aspects of your business, products, or interests that align with your target audience.
• Pin Content: Consistently pin and repin relevant content. Use high-quality images and include detailed descriptions with keywords.

Step 6: Leverage Pinterest Analytics

Once you start pinning, use Pinterest Analytics to gain insights into what content performs best. This can help guide your future Pinterest strategy.

Step 7: Explore Pinterest Ads

If youre looking to further extend your reach, consider experimenting with Pinterest Ads to target specific demographics and interests.

Conclusion

Setting up a Pinterest Business account is a gateway to reaching a broader audience. With visually appealing pins, strategic board creation, and the use of analytics, your business can tap into the vast potential of this unique social media platform. Happy Pinning!